The interior construction for the Paul Smith retail shop at EmQuartier, one of Bangkok’s leading luxury shopping destinations, covers an area of 350 sq.m.

As one of Paul Smith’s flagship stores, every element demanded meticulous attention to detail, from floor tile patterns and wall finishing joint lines to the installation of wall-mounted shelving. Each component required the highest level of precision and craftsmanship to meet the brand’s global luxury standards.

Our team conducted a thorough review of all construction details and proposed appropriate installation methods to the design team, ensuring the designer’s intent was fully aligned with on-site execution. Comprehensive shop drawings were developed to cover every aspect of the build, while all details and joinery elements were reviewed and approved. Mock-ups were produced prior to fabrication and installation, ensuring flawless execution and accuracy in every detail.